The Plain-English Client Report
One page. No jargon. The report clients actually read — and the reason they stay. Copy the structure below into your doc tool of choice.
The template
[Client name] — [Month, Year] in review
What happened this month
[5–7 sentences, written like you'd say it across a table. Name the drivers: "Revenue was up $12k, almost all of it the Henderson project invoiced in full. Payroll rose because of the June new hire — expect that as the new normal. One-off: the $3,400 annual insurance premium hit this month."]
Cash position
[2–3 sentences: cash today, direction of travel, and months of runway at the current burn/build rate. If there's a crunch coming — a tax payment, a slow AR month — say it here, not in the appendix.]
Worth watching
• [Aging receivable, category creeping up, margin slipping — 2 to 4 bullets, each with a number]
• […]
What we need from you
☐ [Missing receipt / open question 1]
☐ [Open question 2]
Full P&L and balance sheet attached. Questions? Reply here or grab 15 minutes: [booking link].
The rules that make it work
1. Three numbers, no more. Revenue, profit, cash. Everything else is appendix.
2. Every claim gets a number. Not "expenses were higher" — "expenses rose $4,100, mostly the trade-show booth."
3. No jargon. "Money owed to you" beats "accounts receivable aging."
4. Bad news goes on page one. Burying it in the appendix costs you the client's trust exactly when you need it.